Tim Cook Quotes

I’d rather Apple cannibalize Apple than somebody else cannibalize Apple.

You can only do so many things great, and you should cast aside everything else.

You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.

You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.

To whom much is given, much is expected. I do believe this. It’s embedded in me.

The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.

In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.

I’ve always hated litigation, and I continue to hate it.

I think two people with strong points of view can appreciate each other even more.

I love museums but I don’t want to live in one.

I learned that focus is key. Not just in your running a company, but in your personal life as well.

I don’t think Apple has to own a content business.

I don’t really think anything Microsoft does puts pressure on Apple.

I am who I am, and I’m focused on that, and being a great CEO of Apple.

From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.

Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.

Apple doesn’t do hobbies as a general rule.

Anything can change, because the smartphone revolution is still in the early stages.