Tim Cook Quotes

I’d rather Apple cannibalize Apple than somebody else cannibalize Apple.

You can only do so many things great, and you should cast aside everything else.

You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.

You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.

To whom much is given, much is expected. I do believe this. It’s embedded in me.

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.