Tim Cook Quotes

I’d rather Apple cannibalize Apple than somebody else cannibalize Apple.

You can only do so many things great, and you should cast aside everything else.

You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.

You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.

To whom much is given, much is expected. I do believe this. It’s embedded in me.

The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.