Michael Schudson Quotes

Michael Schudson (13)

Birth:	3rd November, 1946
Nationality:	American
Profession:	Sociologist

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Today's Anniversary - 24th May

Births

• 1957 - John G. Rowland
• 1878 - Harry Emerson Fosdick
• 1958 - Wayne Williams
• 1743 - Jean Paul Marat
• 1937 - Archie Shepp

Deaths

• 1969 - John Foster Dulles
• 1964 - Thomas Vernor Smith
• 1879 - William Lloyd Garrison
• 1850 - Jane Porter
• 1901 - Charlotte Mary Yonge

• Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.

  Michael Schudson

  Topics in Uncategorized

  Tags in Chance, Profit

• Most criticism of advertising is written in ignorance of what actually happens inside these agencies.

  Michael Schudson

  Topics in Uncategorized

  Tags in Advertising, Happens

• The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.

  Michael Schudson

  Topics in Power

• Sales may lead to advertising as much as advertising leads to sales.

  Michael Schudson

  Tags in Advertising

• It is very likely that many firms spend more on advertising than, for their own best interests, they should.

  Michael Schudson

  Tags in Advertising, Interests

• If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.

  Michael Schudson

  Topics in God

  Tags in Culture, Advertising, Popular

• Buy me and you will overcome the anxieties I have just reminded you of.

  Michael Schudson

• Advertising generally works to reinforce consumer trends rather than to initiate them.

  Michael Schudson

  Topics in Work

  Tags in Generally

• Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.

  Michael Schudson

  Topics in Work

  Tags in Wonder

• If advertising is not an official or state art, it is nonetheless clearly art.

  Michael Schudson

  Tags in Advertising

• American advertisers rely on ‘essentially illogical’ approaches to determine their advertising budgets.

  Michael Schudson

  Tags in Advertising

• Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

  Michael Schudson

  Tags in Advertising

• The effectiveness of advertising depends on the amount and kind of product information available to consumers… advertising will be more successful the more impoverished the consumer’s information environment.

  Michael Schudson

  Tags in Advertising