Michael Schudson Quotes

Sales may lead to advertising as much as advertising leads to sales.

If advertising is not an official or state art, it is nonetheless clearly art.

American advertisers rely on ‘essentially illogical’ approaches to determine their advertising budgets.

Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

The effectiveness of advertising depends on the amount and kind of product information available to consumers… advertising will be more successful the more impoverished the consumer’s information environment.