Marshall McLuhan Quotes

Gutenburg made everybody a reader. Xerox makes everybody a publisher.

Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self-employment and artistic autonomy.

The car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound.

The new electronic independence recreates the world in the image of a global village.