
Great people have great egos; maybe that’s what makes them great.
Birth: | 7th April, 1940 |
Death: | 2nd April, 2008 |
Nationality: | British |
Profession: | Author, Creative Director |
Paul Arden was an influential author of several books on advertising and motivation including "Whatever You Think, Think The Opposite" and "It's Not How Good You Are, It's How Good You Want To Be" and a former creative director for Saatchi and Saatchi at the height of their advertising might.
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