You might think of consumption as a fairly passive activity, but buying new products and services is actually pretty risky, at least if you value your time and money.
James Surowiecki Quotes
Companies have long gathered data to break down their customer base into specific segments. Now political parties have become adept at micro-targeting, too, using data on shopping habits, leisure activities, voting histories, charity donations, and so on, in order to pinpoint likely supporters and the type of appeal most likely to win them over.
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| Birth: | 30th April, 1967 |
| Nationality: | American |
| Profession: | Journalist |
About
James Michael Surowiecki was born in Meriden, Connecticut, USA. He is an American journalist. He was a staff writer at The New Yorker, where he wrote a regular column on business and finance called "The Financial Page". He studied at Southwestern Educational Society, Choate Rosemary Hall, the University of North Carolina at Chapel Hill, and Yale University. He is married to Slate culture editor Meghan O'Rourke. His writing has appeared in a wide range of publications, including The New York Times, the Wall Street Journal, The Motley Fool, Foreign Affairs, Artforum, Wired, and Slate. Before joining The New Yorker, he wrote “The Bottom Line” column for New York magazine and was a contributing editor at Fortune. He is the author of book, entitled The Wisdom of Crowds.
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