The consumer isn’t a moron. She’s your wife.
David Ogilvy Quotes
I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.
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| Birth: | 23rd June, 1911 |
| Death: | 21st July, 1999 |
| Nationality: | British |
| Profession: | Advertising Executive |
About
David Mackenzie Ogilvy was born in West Horsley, Surrey, England. He was an English advertising executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry". His best-selling book Confessions of an Advertising Man is one of the most popular and famous books on advertising. One of his greatest successes was "Only Dove is one-quarter moisturizing cream". This campaign helped Dove become the top selling soap in the U.S. In 1973, Ogilvy retired as Chairman of Ogilvy & Mather and moved to Touffou, his estate in France.
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