Bernice Fitz Gibbon Quotes

Bernice Fitz Gibbon was an American advertising executive and a pioneer in retail advertising, working at Marshall Field's, Macy's, Gimbels and Wanamaker's. She was inducted into the Advertising Hall of Fame in 1982. She was also honored by Retail Advertising Confederation and the Copywriters Club of New York. She earned a degree from University of Wisconsin–Madison, then worked at small newspapers before taking a position at Marshall Field's. After receiving numerous industry awards and starting her own firm, Fitz-Gibbon retired to Madison, Wisconsin in 1976.