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Marshall McLuhan Quotes
The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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- Ernst TollerComments on: "Marshall McLuhan Quotes: The medium is the message. This is merely to say that the personal..."
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Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self-employment and artistic autonomy.
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Marshall McLuhan (74)
Birth: | 21st July, 1911 |
Death: | 31st December, 1980 |
Nationality: | Canadian |
Profession: | Philosopher |
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