Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
Paul Rand Quotes
Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
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| Birth: | 15th August, 1914 |
| Death: | 26th November, 1996 |
| Nationality: | American |
| Profession: | Graphic Designer |
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