I regard a great ad as the most beautiful thing in the world.
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.
Advertising is selling Twinkies to adults.- Donald R. Vance
Innovation distinguishes between a leader and a follower.- Steve Jobs
We love our business. We have never been more enthusiastic about cable and its future.- Brian L. Roberts
American business has just forgotten the importance of selling.- Barry Goldwater
In this business you either sink or swim or you don't.- David Smith
Comments on: "Leo Burnett Quotes: If you can't turn yourself into your customer, you probably shouldn't be in..."
|Birth:||21st October, 1891|
|Death:||7th June, 1971|
Leo Burnett was an advertising executive and the founder of the Leo Burnett Company, Inc., also known as Leo Burnett Worldwide. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century including Tony the Tiger, Charlie the Tuna, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies," Allstate's "Good Hands," and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. In 1999, Burnett was named by Time Magazine as one of the 100 most influential people of the 20th century.
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