Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.
Jef I. Richards Quotes
I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.
Similar Quotes
Nothing makes a woman more beautiful than the belief that she is beautiful.
- Sophia LorenWhat the mind of man can conceive, and believe, it can achieve.
- Napoleon HillPatriotism was a living fire of unquestioned belief and purpose.
- Frank KnoxContrary to general belief, I do not believe that friends are necessarily the people you l...
- Peter UstinovBeliefs are what divide people. Doubt unites them.
- Peter UstinovComments on: "Jef I. Richards Quotes: I believe 'credibility' is one of the biggest issues yet to be addressed..."
| Nationality: | American |
| Profession: | Professor |
About
Jef I. Richards is an American professor. He earned a JD degree from Indiana University in 1981. He received his PhD from the University of Wisconsin in 1988. He is a Professor and Chair of the Department of Advertising and Public Relations at Michigan State University. He was a Professor of Advertising at The University of Texas at Austin from 1988-2010. He served as president of the American Academy of Advertising. His research includes advertising regulatory issues, and he has published more than 80 articles, books, and book chapters. He also associate editor of the International Journal of Internet Marketing and Advertising.
Share with your friends