Very few entrepreneurs start their business on the back of market research. Instead, they have tremendous zeitgeist, honed by paying attention to where they are.
Margaret Heffernan Quotes
I regularly take my entrepreneurship students out walking because I want to get them in the habit of noticing and thinking about what they notice. They have to leave their phones behind to learn the basic lesson: Be where you are.
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| Birth: | 1955 |
| Nationality: | American |
| Profession: | Author, Businesswoman, Writer |
About
Margaret Heffernan is an international businesswoman and writer. Born in Texas, raised in the Netherlands, educated at Cambridge University and now settled in the UK near the city of Bath. She is the Entrepreneur in Residence at the University of Bath's School of Management and a Visiting Professor at Simmons College School of Management.
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