Very few entrepreneurs start their business on the back of market research. Instead, they have tremendous zeitgeist, honed by paying attention to where they are.
A great deal of creativity is about pattern recognition, and what you need to discern patterns is tons of data. Your mind collects that data by taking note of random details and anomalies easily seen every day: quirks and changes that, eventually, add up to insights.
Cricket is the greatest game that the wit of man has yet devised.- Sir Pelham Warner
Advertising is selling Twinkies to adults.- Donald R. Vance
The struggle of the male to learn to listen to and respect his own intuitive, inner prompt...- Herb Goldberg
Each generation of the church in each setting has the responsibility of communicating the ...- Francis Schaeffer
Each had defended his own country; the Germans Germany, the Frenchmen France; they had don...- Ernst Toller
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|Profession:||Author, Businesswoman, Writer|
Margaret Heffernan is an international businesswoman and writer. Born in Texas, raised in the Netherlands, educated at Cambridge University and now settled in the UK near the city of Bath. She is the Entrepreneur in Residence at the University of Bath's School of Management and a Visiting Professor at Simmons College School of Management.
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