Jonathan Ive Quotes

When something exceeds your ability to understand how it works, it sort of becomes magical.

There’s no other product that changes function like the computer.

 

There is beauty when something works and it works intuitively.

 

The nature of having ideas and creativity is incredibly inspiring.

Simplicity is not the absence of clutter, that’s a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That’s not simple.