The market controls everything, but the market has no heart.
Anita Roddick Quotes
Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.
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| Birth: | 23rd October, 1942 |
| Death: | 10th September, 2007 |
| Nationality: | British |
| Profession: | Activist, Businesswoman, Environmentalist |
About
Anita Roddick was a British-born international businesswoman, human rights activist and environmental campaigner, best known as the founder of The Body Shop, a cosmetics company producing and retailing natural beauty products that shaped ethical consumerism. The company was one of the first to prohibit the use of ingredients tested on animals and one of the first to promote fair trade with third world countries. Roddick was involved in activism and campaigning for environmental and social issues, including involvement with Greenpeace and The Big Issue. In 1990, Roddick founded Children On The Edge, a charitable organisation which helps disadvantaged children in eastern Europe and Asia. In 2003, Queen Elizabeth II appointed Roddick a Dame Commander of the Order of the British Empire.
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