A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.
Bernice Bowles Fitz-Gibbon Quotes
Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than a century ago?
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| Birth: | 1894 |
| Death: | 22nd February, 1982 |
| Nationality: | American |
| Profession: | Advertising Executive |
About
Bernice Bowles Fitz-Gibbon was an American advertising executive and a pioneer in retail advertising, working at Marshall Field's, Macy's, Gimbels and Wanamaker's. She was inducted into the Advertising Hall of Fame in 1982. She was named #62 on the 100 people of the 20th century by Advertising Age. She was also honored by Retail Advertising Confederation and the Copywriters Club of New York.
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