James Richard Cantalupo Quotes

You then get into a period a few years ago, where a lot of external factors that we didn’t have anything to do with did hit, and some of them at the same time… devaluations, weak economies, you name it, in various parts of the world.

You have got to have discipline and focus – on the customer and how you run the business.

When you’re doing that you lose your focus on the discipline of the business, and how you train people at Hamburger University, and everybody gets on a bigger, different vision, and they’re not on the same page.

When you raise prices, you’ve got to make sure you get it to the bottom line. You can fritter it away because of the way you’re running the business, with maybe not a totally disciplined approach.

We have very specific rules about how we go to market with children, and I think they are very responsible.

We cover hamburgers, chicken, veggie burgers, salads, we’ve got a pretty broad range. To me, McDonald’s isn’t only about the food. It’s about the prices, it’s about the way we eat.