User-centered design means understanding what your users need, how they think, and how they behave – and incorporating that understanding into every aspect of your process.
Well, the whole story is in the book, but the short answer is that I was the first information architect in an organization that was traditionally design-oriented, and I felt I needed a tool to help me gain the trust and support of my colleagues.
Cricket is the greatest game that the wit of man has yet devised.
- Sir Pelham WarnerAdvertising is selling Twinkies to adults.
- Donald R. VanceThe struggle of the male to learn to listen to and respect his own intuitive, inner prompt...
- Herb GoldbergEach generation of the church in each setting has the responsibility of communicating the ...
- Francis SchaefferEach had defended his own country; the Germans Germany, the Frenchmen France; they had don...
- Ernst TollerNationality: | American |
Profession: | Businessman |
Jesse James Garrett was born in Ottawa, Canada. He is an American User Experience Designer based in San Francisco, California and co-founder of Adaptive Path strategy and design consulting firm. His diagram titled The Elements of User Experience launched his popularity in the web design community in early 2000, which was later published as a book. He is co-founder of the Information Architecture Institute, the only professional organization dedicated to information architecture. Jesse's clients include AT&T, Intel, Crayola, Hewlett-Packard, Motorola, and National Public Radio. He studied at the University of Florida. In 2006, he was awarded Wired Magazine's Rave Award in the field of technology.
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