Jesse James Garrett Quotes

Well, the whole story is in the book, but the short answer is that I was the first information architect in an organization that was traditionally design-oriented, and I felt I needed a tool to help me gain the trust and support of my colleagues.

User-centered design means understanding what your users need, how they think, and how they behave – and incorporating that understanding into every aspect of your process.

There are some aspects of the diagram that I wish I had expressed a little more clearly.

The main benefit of the book for the more experienced practitioners is as an evangelical tool. The book will give you some ways of expressing the value and importance of your work that you may not have had before.

My job involves a lot of different skills now – I’m as much entrepreneur and management consultant as anything else these days – but IA is still my favorite part of the work I do.

 

If you need to take a step back from day-to-day operations and plot out the long-term direction of your user experience strategy, consultants can give you a perspective you can’t get on your own.