Well, the whole story is in the book, but the short answer is that I was the first information architect in an organization that was traditionally design-oriented, and I felt I needed a tool to help me gain the trust and support of my colleagues.
Google is making a huge investment in developing the Ajax approach.
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Advertising is selling Twinkies to adults.- Donald R. Vance
The struggle of the male to learn to listen to and respect his own intuitive, inner prompt...- Herb Goldberg
Each generation of the church in each setting has the responsibility of communicating the ...- Francis Schaeffer
Each had defended his own country; the Germans Germany, the Frenchmen France; they had don...- Ernst Toller
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Jesse James Garrett was born in Ottawa, Canada. He is an American User Experience Designer based in San Francisco, California and co-founder of Adaptive Path strategy and design consulting firm. His diagram titled The Elements of User Experience launched his popularity in the web design community in early 2000, which was later published as a book. He is co-founder of the Information Architecture Institute, the only professional organization dedicated to information architecture. Jesse's clients include AT&T, Intel, Crayola, Hewlett-Packard, Motorola, and National Public Radio. He studied at the University of Florida. In 2006, he was awarded Wired Magazine's Rave Award in the field of technology.
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