Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
Paul Rand Quotes
Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting.
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| Birth: | 15th August, 1914 |
| Death: | 26th November, 1996 |
| Nationality: | American |
| Profession: | Graphic Designer |
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