There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.
Advertising is what you do when you can't go see somebody. That's all it is.
Cricket is the greatest game that the wit of man has yet devised.- Sir Pelham Warner
Advertising is selling Twinkies to adults.- Donald R. Vance
The struggle of the male to learn to listen to and respect his own intuitive, inner prompt...- Herb Goldberg
Each generation of the church in each setting has the responsibility of communicating the ...- Francis Schaeffer
Each had defended his own country; the Germans Germany, the Frenchmen France; they had don...- Ernst Toller
Comments on: "Fairfax M. Cone Quotes: Advertising is what you do when you can't go see somebody. That's all..."
|Birth:||21st February, 1903|
|Death:||20th June, 1977|
Fairfax Mastick Cone was an American advertising executive and the former director of the American Association of Advertising Agencies. In 1921 he studied at the University of California, Berkeley, and graduated with a degree in English. After graduation, he worked for three years as a clerk, writer, and illustrator in the classified advertising department of the San Francisco Examiner. He became a copywriter at the San Francisco office of Lord & Thomas in 1929. He was a president and chairman of Foote, Cone & Belding, and one of the preeminent American advertising executives of the 20th century.
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