Great designers seldom make great advertising men, because they get overcome by the beauty of the picture – and forget that merchandise must be sold.
James Randolph Adams Quotes
Millions of dollars' worth of advertising shows such little respect for the reader's intelligence that it amounts almost to outright insult.
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| Birth: | 1898 |
| Death: | 1956 |
| Nationality: | American |
| Profession: | Advertising Executive, Writer |
About
James Randolph Adams was born in a small farm in southern Indiana, USA. He was an American advertising executive and writer. He took his first agency job with Critchfield and Company in Chicago, where he wrote Ford, Lincoln and Firestone advertising copy. He was regarded as one of the creative giants in the field of automotive advertising and as the father of Cadillac advertising, writing and supervising Cadillac advertising for 30 years during the car’s period of greatest growth in reputation and production. His two best-selling books, More Power to Advertising and Sparks Off My Anvil, are still regarded as definitive studies on advertising psychology.
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