Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force – an extension, if you will, of the merchant who cries aloud his wares.
No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.
Cricket is the greatest game that the wit of man has yet devised.- Sir Pelham Warner
Advertising is selling Twinkies to adults.- Donald R. Vance
The struggle of the male to learn to listen to and respect his own intuitive, inner prompt...- Herb Goldberg
Each generation of the church in each setting has the responsibility of communicating the ...- Francis Schaeffer
Each had defended his own country; the Germans Germany, the Frenchmen France; they had don...- Ernst Toller
Comments on: "Rosser Reeves Quotes: No, sir, I'm not saying that charming, witty and warm copy won't sell...."
|Birth:||10th September, 1910|
|Death:||24th January, 1984|
Rosser Reeves was an American advertising executive and pioneer of television advertising. Reeves generated millions for his clients, the Ted Bates agency where he rose to chairman exists today as Bates 141.The AMC program, Mad Men, uses Reeves as one model for the professional accomplishments of the series' protagonist, Don Draper.
Quote of the day
Our mission is to motivate, boost self confiedence and inspire people to Love life, live life and surf life with words.