In my opinion, fun is what makes advertising successful.
Leo Bogart Quotes
The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
Similar Quotes
Man needs his difficulties because they are necessary to enjoy success.
- A. P. J. Abdul KalamThe road to success is always under construction.
- Lily TomlinWork hard in silence, let success be your noise.
- Frank OceanMay my enemies live long life to see my success.
- UnknownThe best revenge is massive success.
- Frank SinatraComments on: "Leo Bogart Quotes: The Great Idea in advertising is far more than the sum of the..."
| Birth: | 1921 |
| Death: | 15th October, 2005 |
| Nationality: | American |
| Profession: | Sociologist |
About
Bogart graduated from Brooklyn College in 1941, then became a U.S. Army Intelligence officer in World War II. After the war he engaged himself in the new communications sciences. During the 1960s, Bogart was among the first to analyze the declines in newspapers' readerships, television news viewerships, and radio news listenerships. He criticized the print media industry lack of marketing analysis to stop the trend.
Share with your friends