In my opinion, no single design is apt to be optimal for everyone.
Donald Norman Quotes
Market segmentation s a natural result of the vast differences among people.
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| Birth: | 25th December, 1935 |
| Nationality: | American |
| Profession: | Computer Scientist, Professor |
About
Donald Arthur Norman is an American computer scientist and professor. He is the director of The Design Lab at University of California, San Diego. He is the author of the book The Design of Everyday Things. In 1957, Norman received a Bachelor of Science in Electrical Engineering and Computer Science from MIT. He continued through college until 1962, in the process earning M.S. in EECS and a Doctorate of Philosophy in Mathematical Psychology from the University of Pennsylvania.
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