You must make the product interesting, not just make the ad different. And that’s what too many of the copywriters in the U.S. today don’t yet understand.
Rosser Reeves QuotesShowing all text quotes
|Birth:||10th September, 1910|
|Death:||24th January, 1984|
Rosser Reeves was an American advertising executive and pioneer of television advertising. Reeves generated millions for his clients, the Ted Bates agency where he rose to chairman exists today as Bates 141.The AMC program, Mad Men, uses Reeves as one model for the professional accomplishments of the series' protagonist, Don Draper.
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