Maurice Saatchi Quotes

• When a company owns one precise thought in the consumer’s mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.

  Maurice Saatchi

  Topics in Uncategorized

  Tags in Distinction, Consumer

• True Americanism is practical idealism. Its aims, instead of being materialistic and mechanical, are idealistic to the point of being Utopian. In this way, the U.S. can provide and express ideals that strike a chord in humans everywhere – a declaration of independence on behalf of all the peoples of the world.

  Maurice Saatchi

  Topics in Uncategorized

  Tags in Idealistic, Mechanical

• There is no rivalry between Google and traditional advertising.

  Maurice Saatchi

  Topics in Uncategorized

  Tags in Rivalry

• The Tories win elections when they lead on economic competence.

  Maurice Saatchi

  Topics in Uncategorized

  Tags in Competence

• The essence of parenthood is to make children think that they are the most handsome, intelligent, brilliant person in the world.

  Maurice Saatchi

  Topics in Uncategorized

  Tags in Intelligent, Parenthood

• Speaking up for America has become a lonely ordeal.

  Maurice Saatchi

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  Tags in Ordeal

• Simplicity is the outcome of technical subtlety. It is the goal, not the starting point.

  Maurice Saatchi

  Topics in Uncategorized

  Tags in Subtlety

• Sibling relationships are complicated. All family relationships are. Look at Hamlet.

  Maurice Saatchi

  Topics in Uncategorized

  Tags in Complicated, Sibling

• Politics is not a world for the squeamish or fainthearted.

  Maurice Saatchi

  Topics in Uncategorized

  Tags in World

• Politics is its own world. It is a court and if the king’s eye lights on you, you are a powerful figure. If the king’s eye wanders elsewhere, you are out, whatever your title.

  Maurice Saatchi

  Topics in Uncategorized

  Tags in Elsewhere, King

• Poetry can’t cure cancer, but it can save your life until you die.

  Maurice Saatchi

  Topics in Uncategorized

  Tags in Poetry

• Nobody has a magic lamp which can tell you in advance whether what you say will be effective in persuading an audience.

  Maurice Saatchi

  Topics in Uncategorized

  Tags in Lamp, Magic

• My mother was very protective of her four boys.

  Maurice Saatchi

  Topics in Uncategorized

  Tags in Four

• It’s my view that human dignity – an attribute which for years has been taken by the Left in British politics – resides in fact in Tory values of independence, individuality and self determination.

  Maurice Saatchi

  Topics in Uncategorized

  Tags in Individuality, Resides

• In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It’s the modern equivalent of having the best site on the high street, except the location is in the mind.

  Maurice Saatchi

  Topics in Uncategorized

  Tags in Argue, Location

• I’m instinctively a Conservative.

  Maurice Saatchi

  Topics in Uncategorized

  Tags in Instinctively

• If you stand for something you will have people for you and people against you. But if you stand for nothing you will have nobody for you and nobody against you.

  Maurice Saatchi

  Topics in Uncategorized

  Tags in Against

• I write in the most distressingly slow way in terms of punctuation and grammar.

  Maurice Saatchi

  Topics in Uncategorized

  Tags in Punctuation, Slow

• Human nature is not amenable to prediction based on the trends or tendencies prevailing at the time. It is amenable to startling creativity of the kind practiced by great artists, directors, writers, musicians, actors, who know how to touch a chord in humans everywhere.

  Maurice Saatchi

  Topics in Uncategorized

  Tags in Tendencies, Prediction

• Everyone wants to be immortal. Few are. Margaret Thatcher is. Why? Because her values are timeless, eternal. Tap anyone on the shoulder anywhere in the world, and ask what Mrs Thatcher believed in, and they will tell you. They can give a clear answer to what she ‘stood for.’

  Maurice Saatchi

  Topics in Uncategorized

  Tags in Eternal, Thatcher

Maurice Saatchi (26)

Birth:	12th June, 1946
Nationality:	Iraqi
Profession:	Founder, Politician

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