Leo Burnett Quotes

• I regard a great ad as the most beautiful thing in the world.

  Leo Burnett

  Topics in Uncategorized

  Tags in World, Beautiful

• If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all.

  Leo Burnett

  Topics in Business

  Tags in Customers, Client

• Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

  Leo Burnett

  Topics in Uncategorized

  Tags in Advertising, Information, Mind

• When you reach for the stars you may not quite get one, but you won’t come up with a handful of mud either.

  Leo Burnett

  Topics in Uncategorized

  Tags in Reach

• The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its ‘product’ cannot be turned out on an assembly line.

  Leo Burnett

  Topics in Work

  Tags in Advertising, Team Work, Dreams, Hope, Needs, Mankind

• Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

  Leo Burnett

  Topics in Business

  Tags in Ideas

• I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.

  Leo Burnett

  Topics in Respect

  Tags in Writer, Learning, Ideas

• To swear off making mistakes is very easy. All you have to do is to swear off having ideas.

  Leo Burnett

  Topics in Mistake

  Tags in Swear, Ideas

• If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

  Leo Burnett

  Topics in Uncategorized

  Tags in Noticed

• What helps people, helps business.

  Leo Burnett

  Topics in Business

  Tags in Helps, People

• Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.

  Leo Burnett

  Topics in Uncategorized

  Tags in Advertising, People

• Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people – and he won’t do very well in advertising.

  Leo Burnett

  Topics in Uncategorized

  Tags in Advertising, People

• I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

  Leo Burnett

  Topics in Death

  Tags in Advertising, People

• If you are writing about baloney, don’t try to make it Cornish hen, because that is the worst kind of baloney there is. Just make it darned good baloney.

  Leo Burnett

  Topics in Uncategorized

  Tags in Worst, Good

• A good ad which is not run never produces sales.

  Leo Burnett

  Topics in Uncategorized

  Tags in Sales, Good

• Fun without sell gets nowhere but sell without fun tends to become obnoxious.

  Leo Burnett

  Topics in Uncategorized

  Tags in Fun

• I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

  Leo Burnett

  Topics in Uncategorized

  Tags in Writing

• Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

  Leo Burnett

  Topics in Uncategorized

  Tags in Advertising, Regardless, Dishonesty

• I planned from about the time I was in my late 20s that I wanted to be retired from working for someone else by the time I was 50.

  Leo Burnett

• I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.

  Leo Burnett

  Topics in Genius

Leo Burnett (34)

Birth:	21st October, 1891
Death:	7th June, 1971
Nationality:	American
Profession:	Businessman

About

Leo Burnett was an advertising executive and the founder of the Leo Burnett Company, Inc., also known as Leo Burnett Worldwide. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century including Tony the Tiger, Charlie the Tuna, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies," Allstate's "Good Hands," and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. In 1999, Burnett was named by Time Magazine as one of the 100 most influential people of the 20th century.

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Today's Anniversary - 13th October

Births

• 1929 - Richard Howard
• 1947 - Peter Brimelow
• 1971 - Sacha Baron Cohen
• 1821 - Rudolf Virchow
• 1948 - Nusrat Fateh Ali Khan

Deaths

• 1947 - Sidney Webb
• 1890 - Austin Phelps
• 1795 - William Prescott
• 1715 - Nicolas Malebranche
• 2002 - Stephen E. Ambrose