Donald Norman Quotes

You won’t catch me giving clear lectures.

We expert teachers know that motivation and emotional impact are what matter.

User-centered design means working with your users all throughout the project.

To me, error analysis is the sweet spot for improvement.

The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.

Sure, one can always get the students to relax and be happy – entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done.

So what does a good teacher do? Create tension – but just the right amount.

Scientists are always skeptics.

Readers always seem to think that the author has some control over the design of their books.

Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.

Market segmentation s a natural result of the vast differences among people.

Knowing how people will use something is essential.

It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.

Isn’t one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it’s basically impossible to use text to show that.

If you think the products don’t match what you want from a product, don’t buy it.

I’ve been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it’s the box it comes in.

I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.

I prefer design by experts – by people who know what they are doing.

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function.