Design must seduce, shape, and perhaps more importantly, evoke an emotional response.
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April Greiman is an American designer. "Recognized as one of the first designers to embrace computer technology as a design tool, Greiman is also credited, along with early collaborator Jayme Odgers, with establishing the ‘New Wave’ design style in the US during the late 70s and early 80s." Greiman heads Los Angeles-based design consultancy Made in Space. Greiman first studied graphic design in her undergraduate education at the Kansas City Art Institute, from 1966–1970. She then went on to study at the Allgemeine Künstgewerberschule Basel, now known as the Basel School of Design in Basel, Switzerland. In 1982, Greiman became head of the design department at the California Institute of the Arts. Greiman currently teaches at Woodbury University, School of Architecture and the Southern California Institute of Architecture. She is a recipient of the American Institute of Graphic Arts Gold Medal for lifetime achievement. She has received 4 honorary doctorates: Kansas City Art Institute, Lesley University, The Art Institute of Boston, Academy of Art University Art Center College of Design.
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