If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all.
Leo Burnett Quotes
I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.
Similar Quotes
Creative work is often driven by pain. It may be that if you don't have something in the b...
- Cormac McCarthyI know that you are part of me and I am part of you because we are all aspects of the same...
- David IckeIf you want people to perform better, you reward them, right? Bonuses, commissions, their ...
- Dan PinkI mean the flesh, never fade! The flesh never leave the creation, see, because with that d...
- Peter ToshInspire creativity in students
- Ken Robinson
Share with your friends