Very few entrepreneurs start their business on the back of market research. Instead, they have tremendous zeitgeist, honed by paying attention to where they are.
Margaret Heffernan Quotes
I don't mind if the couple next to me is tense or the kids are whiny. I'd even be happy to hear an honest argument, evidence of thinking. I'd like to know these teeth-perfect families don't just buy each other stuff but just occasionally can talk to one another.
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| Birth: | 1955 |
| Nationality: | American |
| Profession: | Author, Businesswoman, Writer |
About
Margaret Heffernan is an international businesswoman and writer. Born in Texas, raised in the Netherlands, educated at Cambridge University and now settled in the UK near the city of Bath. She is the Entrepreneur in Residence at the University of Bath's School of Management and a Visiting Professor at Simmons College School of Management.
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