You might think of consumption as a fairly passive activity, but buying new products and services is actually pretty risky, at least if you value your time and money.
James Surowiecki Quotes
In industries where a lot of competitors are selling the same product - mangoes, gasoline, DVD players - price is the easiest way to distinguish yourself. The hope is that if you cut prices enough you can increase your market share, and even your profits. But this works only if your competitors won't, or can't, follow suit.
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| Birth: | 30th April, 1967 |
| Nationality: | American |
| Profession: | Journalist |
About
James Michael Surowiecki was born in Meriden, Connecticut, USA. He is an American journalist. He was a staff writer at The New Yorker, where he wrote a regular column on business and finance called "The Financial Page". He studied at Southwestern Educational Society, Choate Rosemary Hall, the University of North Carolina at Chapel Hill, and Yale University. He is married to Slate culture editor Meghan O'Rourke. His writing has appeared in a wide range of publications, including The New York Times, the Wall Street Journal, The Motley Fool, Foreign Affairs, Artforum, Wired, and Slate. Before joining The New Yorker, he wrote “The Bottom Line” column for New York magazine and was a contributing editor at Fortune. He is the author of book, entitled The Wisdom of Crowds.
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