Arthur Charles Nielsen, Sr. Quotes

Arthur Charles Nielsen, Sr. was born in Chicago, Illinois. He was an American market analyst who founded the ACNielsen company. Nielsen was educated at University of Wisconsin, where he received a B.S., summa cum laude in 1918. He subsequently served in U.S. Naval Reserve. Nielsen worked as an electrical engineer for the Isko Company in Chicago from 1919 to 1920 and for the H. P. Gould Company in Chicago from 1920 to 1923. He founded the ACNielsen company in 1923, and in doing so advanced the new field of market research. Nielsen was also a pioneer in developing methods of measuring the audience of radio and television broadcasting programs, most notably the Nielsen ratings. Nielsen inaugurated a National Radio Index for broadcasters and advertisers in 1942, followed by a television ratings service in 1950. By the time of his death, the company's revenue was US$ 398 million annually.