Morris Hite Quotes

It is not the purpose of the ad or commercial to make the reader or listener say, ‘My what a clever ad.’ It is the purpose of advertising to make the reader say, ‘I believe I’ll buy one when I’m shopping tomorrow’.

It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.

If you have a good selling idea, your secretary can write your ad for you.

The ultimate test of a finished account executive is his ability to write a sound marketing plan.