The secret of a successful newspaper is to take one story each day and bang the hell out of it. Give the public what it wants to have and part of what it ought to have whether it wants it or not.
Herbert Bayard Swope Sr. Quotes
Don't forget that the only two things people read in a story are the first and last sentences. Give them blood in the eye on the first one.
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| Birth: | 5th January, 1882 |
| Death: | 20th June, 1958 |
| Nationality: | American |
| Profession: | Editor, Journalist |
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