There is no such thing as national advertising. All advertising is local and personal. It’s one man or woman reading one newspaper in the kitchen or watching TV in the den.
Morris Hite Quotes
There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there.
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No one can earn a million dollars honestly.
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- Dave RamseyComments on: "Morris Hite Quotes: There is more money wasted in advertising by underspending than by overspending. Years..."
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- 1931 - Lee H. Hamilton
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- 2004 - Mary McGrory
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