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Today's Anniversary - 20th June

Births

• 1949 - Lionel Richie
• 1968 - Robert Rodriguez
• 1923 - Peter Gay
• 1723 - Adam Ferguson
• 1905 - Lillian Florence Hellman

Deaths

• 1912 - Voltairine De Cleyre
• 1999 - Clifton Fadiman
• 1815 - George Montagu
• 1958 - Herbert Bayard Swope Sr.
• 2002 - Erwin Chargaff

• Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can’t.

  Morris Hite

  Tags in Advertising

• The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.

  Morris Hite

  Tags in Advertising

• Is advertising moral? It is part and parcel of the American free enterprise system… I challenge anybody to show any economic system that has done as much for so many in so short a time.

  Morris Hite

  Tags in Advertising

• If an ad campaign is built around a weak idea – or as is so often the case, no idea at all – I don’t give a damn how good the execution is, it’s going to fail.

  Morris Hite

  Tags in Advertising

• A vast sector of modern advertising… does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually.

  Erich Fromm

  Topics in Emotion

  Tags in Advertising

• Like the effect of advertising upon the customer, the methods of political propaganda tend to increase the feeling of insignificance of the individual voter.

  Erich Fromm

  Tags in Advertising

• I saw a subliminal advertising executive, but only for a second.

  Steven Wright

  Tags in Subliminal, Advertising

• Advertising doesn’t create a product advantage. It can only convey it.

  William Bernbach

  Tags in Convey, Advertising

• Publishing is a very mysterious business. It is hard to predict what kind of sale or reception a book will have, and advertising seems to do very little good.

  Thomas Wolfe

  Tags in Publishing, Mysterious, Advertising

• Mass demand has been created almost entirely through the development of advertising.

  Calvin Coolidge

  Tags in Advertising

• There’s no such thing as bad publicity

  Topics in Uncategorized

  Tags in Advertising

• There is no such thing as a permanent advertising success.

  Leo Burnett

  Topics in Success

  Tags in Advertising

• Let’s gear our advertising to sell goods, but let’s recognize also that advertising has a broad social responsibility.

  Leo Burnett

  Tags in Social Responsibility, Advertising

• I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.

  Leo Burnett

  Topics in Creation

  Tags in Advertising

• I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

  Leo Burnett

  Tags in Advertising

• It used to be that a fellow went on the police force when everything else failed, but today he goes in the advertising game.

  Kin Hubbard

  Tags in Advertising

• If you think this is a free country, try selling something.

  Andrew Kantor

  Tags in Advertising

• Sales may lead to advertising as much as advertising leads to sales.

  Michael Schudson

  Tags in Advertising

• It is very likely that many firms spend more on advertising than, for their own best interests, they should.

  Michael Schudson

  Tags in Interests, Advertising

• If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.

  Michael Schudson

  Topics in God

  Tags in Popular, Advertising, Culture