You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.
William Bernbach Quotes
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It is insight into human nature that is the key to the communicator’s skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.
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William Bernbach (25)
Birth: | 13th August, 1911 |
Death: | 2nd October, 1982 |
Nationality: | American |
Profession: | Advertising Designer |
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