Advertising is far from impotent or harmless; it is not a mere mirror image. Its power is real, and on the brink of a great increase. Not the power to brainwash overnight, but the power to create subtle and real change. The power to prevail.
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Eric Clark is a British writer and journalist. His articles in The Observer on American Mafia infiltration of London's casinos in the 1960s were credited by the British Government for their decision to change the country's gambling laws. He has published ten books, fiction and non-fiction, which have been published in 20 countries. His non fiction includes a major, much praised study of the global advertising industry The Want Makers. He was the recipient of Authors' Foundation Awards in 2003 and 2010.
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